Wednesday, August 18, 2010

What are the attributes you look for when you go to buy a shampoo or a conditioner?

Are you influenced by any of these:-


- quality of the product


- special offers


- loyalty programs


- brand name


- packaging


- high quality visibility at point of sale


- discounts


- recommendations





please rank these attributes according to you. please be honest and put yourself in a shopper's shoes while doing that.What are the attributes you look for when you go to buy a shampoo or a conditioner?
1 - quality of the product


6 - special offers


8 - loyalty programs


4 - brand name


7- packaging


5 - high quality visibility at point of sale


3 - discounts


2 - recommendations





1 being the highest and 8 the lowestWhat are the attributes you look for when you go to buy a shampoo or a conditioner?
Are you influenced by any of these:-


- quality of the product = of course


- special offers = no


- loyalty programs = no


- brand name = no


- packaging = yes


- high quality visibility at point of sale = yes


- discounts = yes


- recommendations = yes
- quality of the product SURE


- special offers Not MUch


- loyalty programs SURE


- brand name Sure


- packaging Yes


- high quality visibility at point of sale Sure


- discounts No


- recommendations Absolutely
What I look for is that these products suits my hair needs. Like, are those for my hair type? Are the chemicals used acceptable?


1-10 (10 will be the highest)





1. 8-9


2. 5-6


3. 5


4. 6-7


5. 5-6


6. 6


7. 6-7


8. 6-7





Hope I helped you.
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